The Vancouver Canucks are a professional ice hockey team based in Vancouver, British Columbia, Canada. They are members of the Northwest Division of the Western Conference of the National Hockey League (NHL). They play their home games at Rogers Arena, (formerly General Motors Place) which has a capacity of 18,860.
The Canucks joined the league in 1970 as an expansion team along with the Buffalo Sabres (the 13th and 14th teams to join). In its NHL history, the team has advanced twice to the Stanley Cup Finals but lost both times (to the New York Islanders in 1982 and the New York Rangers in 1994). The Canucks have also won seven division titles, including their most recent during the 2009–10 NHL season.
The "Flying V" theme was abandoned in 1985, to feature the team's emblem on the front rather than the "V" (the emblem had previously been worn only on the arms). The logo consisted of the word "Canucks" in a diagonal slant as part the blade of a skate. The logo, with its laser-like design, was sometimes referred to as the "Star Wars" logo, the "waffle iron", the "plate of spaghetti", and most commonly, the "Flying Skate". The yellow home jerseys were scrapped in 1989 in favor of more conventional white ones, and the triangular shoulder stripes which adorned the post-"V" jerseys were discarded as well. The new incarnation was worn from 1989–92, when a subtle change was made — and went largely unnoticed for the rest of the jersey's lifespan. The orange was changed to red, and the deep "gold" color was changed to a much brighter yellow, reportedly because jersey-maker CCM no longer produced the required hues. In 1996, an alternate jersey was introduced, retaining the "Flying Skate" logo, but using a salmon color graduating to black near the bottom.
Orca logo 1997 - 2007
In 1997 the Canucks unveiled a new logo, in which a Haida-style orca breaking out of a patch of ice forms a stylized "C". The logo has been much-maligned, accused of being a blatant reference to their parent company, Orca Bay (now Canucks Sports and Entertainment). At the time, general manager Pat Quinn discussed wanting to have a West Coast color scheme, and overall West Coast themes in the logo; the color scheme included blue, red, and silver. Beginning in 2001, an alternate jersey was utilized, with contrasting shoulder patches and a blue-to-maroon graduated color in the body. In 2006 these gradient-colored alternate jerseys were officially replaced with the popular, royal blue "Stick-in-Rink" uniforms from the 1970s.
Little more than halfway through the 2006–07 season, the Canucks announced that they would be changing their jerseys once again. While a report in February 2007 suggested the new scheme would be revealed on August 1, 2007, the new team jersey was actually unveiled prior to training camp, on August 29, 2007. It featured the same orca design present on their previous jerseys, but the color scheme was updated to their "retro" colors of royal blue and kelly green. Additionally, the word "Vancouver" was added to the chest area above the orca. This move was seen as a way to connect the NHL Canucks team to that of the WHL team, whose members wore uniforms with the word "Canucks" along the top in a similar arched design. The actual jerseys themselves were changed to the Rbk Edge design, along with all other teams in the NHL. The introduction was largely greeted with disappointment from fans and sports commentators, who criticized the uniforms for looking like a "copy and paste" of those from the past. The Vancouver Sun described the new look as "decidedly unpopular."
Reebok third jersey shoulder logo modified; 2008-
On November 14, 2008, prior to their Sport Celebrities Festival, the Canucks released their new RBK Edge Third Jersey. While staying with the colors of Vancouver, and combining the old with the new, the jersey looks very similar to their home jersey. The modernized "Stick-in-Rink" logo unveiled the previous year on the shoulder of the main jerseys is used as the main crest. On the shoulder, a V with the head of Johnny Canuck on top is used. This is the first time in team history since joining the NHL that Johnny Canuck has appeared on a Vancouver uniform. Sports Illustrated rated it 13th overall out of the 19 third jerseys released for the 2008 season.